Promo.com : Valpak Rolls Out AR Codes in Martha Stewart Print Campaign

Saturday, April 3, 2010 at 01:15AM
Bobby Adkins

Direct marketing company Valpak is sponsoring a contest to win a trip to see a taping of The Martha Stewart Show and, in what it says is an industry first, has built an augmented reality code into the instant-win portion of the game.

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Article originally appeared on Valpak of Austin, Texas Direct Mail Advertising (http://www.valpakaustintexas.com/).