Get Advertising Rates

Fill out the form below and we'll email a you a complete media kit with advertising rates.

This form does not yet contain any fields.
    Valpak Social Media

    Coupon Marketing Resources > Coupon Advertising Consumer Research

    Valpak University Coupon Marketing Resources

    Download coupon advertising resources from Valpak University.

    • File

      A Brand Consumers Know and Trust

       (1.3M)
      90% of adults aware of receiving Valpak usually open and look through the coupon offers.
    • File

      Consumer Coupon Redemption Study

       (810K)
      Consumers are 26% more likely to redeem Valpak offers than other co-op direct mail brands.
    • File

      Consumers Have Crowned Their Top Categories

       (31K)
      Valpak compares information from the annual Category Census to the categories that Valpak consumers find most appealing, according to proven research. By focusing on the content most desired in The Blue Envelope® today, we engage a more receptive audience for our advertisers.
    • File

      Consumers Prefer Direct Mail

       (143K)
      Get the details on consumers' proven preferences for direct mail. Including useful facts like this: 75% of Americans say they are most likely to pay attention to “direct mail sent to my home.”