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    Valpak Social Media

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    Mailing List Options

    Reach the best potential customers for your business with Valpak Solo Values Direct Mail Postcard Marketing

     

    Carrier-Route Saturated Mailing List

    If you're a local business seeking to reach consumers in certain areas of town, saturation lists are most likely the lowest cost and most effective option. With a staurated list, you choose your target based on demographics for entire carrier routes instead of individual homes. The mailing must be directed to more than 90 percent of a carrier route. Usually, each carrier route consists of about 450 addresses. List costs are considerably lower for saturation mailings, so you can send out more pieces. For example, you could send out 10,000 pieces in a saturation mailing for the same price of 1,000 pieces with names on a resident’s list.

    Targeted Consumer Mailing List

    If you are trying to reach a very specific target (i.e. new movers, high net-worth retirees or owners of European automobiles) a targeted list may be your best choice. A targeted consumer mailing list or "resident list" can be complied fro one or many list brokers to target a specific consumer profile by demographics like age, sex, income, net worth or home value. Targeted lists can also be selected by consumer behavior, i.e. the type of car they drive, magazines they subscribe to, etc...

    Targeted Business Mailing List

    If businesses are the primary target of your marketing campaign, a postcard mailing targeted to your best prospective customers or clients can be a highly effective marketing method. In addition to geography, you can choose to target businesses based on industry (SIC code), number of locations, annual revenue or number of employees.

    "House" Mailing List

    A "House" mailing list consists of names and addresses you have collected from prospective, current and past customers. These consumers are often the best prospects to mail as they have done business with or expressed interest in your business. Our Solo Values Direct Mail Postcard team can "clean up" your house list, removing duplicate or invalid addresses and sorting it for the best possible postage rates.