Sandra Lee and Valpak Cook Up Delicious Promotion for November

During November, Food Network star, Sandra Lee will appear on The Blue Envelope® featuring her hit show, Semi-Homemade Cooking and an enticing sweepstakes. Be sure to advertise during this mailing so your business can benefit from the unparalleled multimedia exposure the promotion will receive.

• At the same time The Blue Envelope® arrives in homes, promotional spots airing on Food Network will prompt viewers to open Valpak® for great local savings and details on how to enter the exciting sweepstakes.
• Up to four emails will be sent to Valpak.com subscribers throughout the promotion, reminding them to look for Valpak, the sweepstakes, the savings, and direct them to visit Valpak.com®.
• Valpak and the promotion will be featured on Valpak.com, Twitter, and Facebook.

Blue Envelope helping Warner Bros. Promote "The New Adventures of Old Christine"

The Blue Envelope is helping Warner Bros. Domestic Television announce that "The New Adventures of Old Christine" has moved into syndication. We know that this show will resonate with our audience due to the series heroine, Christine, is a busy mom who can use all the help she can get. This is our third promotion with WB. Previously we worked with them and featured the syndicated shows of "The Ellen DeGeneres Show" and "The Bonnie Hunt Show".

Click here to watch a 3 minute promo video: http://www.coxtarget.com/promo_videos/network-promotions/christineC10-081010.html

Food Network partners with Valpak again in Next Food Star promotion

Entice customers with an offer in The Blue Envelope® as The Next Food Network Star returns to promote the savings inside Valpak and an exciting sweepstakes.

Savor powerful, multi-media exposure

• Promotional spots airing on Food Network will prompt 98.1 million households to open The Blue Envelope for scrumptious local savings
• More than 40 million envelopes will feature the promotion and sweepstakes, stirring consumers to look inside
• Emails to our 1 million subscribers (sent 4 times during the promotion) will also remind consumers to look for the envelope for their chance to win
• The promotion will be featured on Valpak.com®, Twitter and Facebook

Click to read more ...

Coupon Giant Launches New, Free Mobile Apps on Android Platform to Join iPhone™ and Palm® Pre™; Blackberry® app coming soon

In challenging economic times, coupon use has grown dramatically. As tight budgets endure, consumers continue to aggressively seek out savings opportunities and Valpak, one of the leading direct marketing companies in North America, is helping by empowering them to save anytime, anywhere.

More than 10 million digital coupons were redeemed in the first half of 2009, up 25 percent from the previous year. Those of the mobile variety are increasingly in demand as consumers try them and realize how easy they are to use.

With this in mind, Valpak announced today that it has added to its portfolio the availability of a new app for the Android platform. This follows the Valpak apps recently launched for the iPhone™ iPod touch®, as well as for smartphones running the Palm® Pre™ platform. In March, the company will offer an app for the Blackberry®, making mobile couponing through Valpak possible for the vast majority of smartphone users.

Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available on Valpak.com.

Click to read more ...

Say "I Do" to Growing Your Business with Valpak

Vow to place your offer in The Blue Envelope® this summer, when Valpak and WE tv encourage consumers to look for the great savings inside.

Valpak will be featured daily during WE tv’s new bridal programming, as well as on WEtv.com. And Valpak envelopes will contain an official entry form to enter an exciting sweepstakes – increasing open rates and engagement.

Reach an upscale, female audience actively looking for savings in economic downturn and gain valuable exposure for your business.

Get on the A-List with Valpak of Austin & The Insider

Your offers will receive added attention this month, when Valpak partners with The Insider, the industry leader in entertainment news. Excite an upscale consumer audience with a strong offer and take advantage of the exposure Valpak receives throughout the promotion period.

We put your business in the spotlight

• Valpak will be featured on-air during The Insider programming, which includes in-show mentions and other lucrative television time.

• Valpak envelopes will promote an exciting sweepstakes and contain an official entry form for consumers to enter for a chance to win, motivating consumers to open The Blue Envelope® and see your offer. In addition, Valpak and the promotion will be featured on The Insider.com.

• Valpak.com will host the sweepstakes to engage and encourage online consumers to participate in the sweepstakes.

Our audience is waiting for your offer

Valpak households look forward to the money-saving offers and exciting promotional sweepstakes that The Blue Envelope delivers every month. When you advertise with Valpak, you can be sure your ad is reaching your precisely targeted consumer who is likely to respond.

The top 30 MM Valpak households are 46% more likely than the U.S. average to have viewed The Insider yesterday, proving the Valpak audience loves to get the inside scoop on entertainment*.

Valpak.com Goes Mobile

If you don't regularly access the Internet from your mobile phone, you probably know plenty of people who do. With more SMART (web-enabled) phones in use across North America, this trend will continue to grow - which is great news for Valpak.com and its advertisers because we are seeing increased traffic to Valpak.com through mobile devices.

While consumers have always been able to access Valpak.com through their SMART phones, some recent enhancements to the mobile interface have made it even easier to use. Media sources have picked up on this great opportunity, resulting in some exciting news coverage promoting Valpak.com. This is great news for Valpak of Austin advertisers who will experience increased visibility for their business thanks to more awareness in the marketplace and additional ways to access their Valpak.com offers.

Valpak of Austin advertises the Blue Envelope's arrival on local network TV

In order to deliver even more exposure for advertisers in the blue envelope, Valpak of Austin is running a local TV schedule.

The TV commercials, which encourage consumers to be on the lookout for the blue envelope in their mailbox, have been running on local network affiliates KEYE, KTBC and KVUE.

To reach the Valpak target audience of women, age 25-54, the spots have been scheduled during the following programs:

• CSI Miami
• David Letterman
• Ellen
• Family Guy
• Fox 7 News
• Good Morning America
• Inside Edition
• KEYE News
• KVUE Daybreak
• KVUE News
• Oprah Winfrey
• TMZ
• Young and the Restless
• and More!

Valpak Teams Up with Food Network for National Promotion

It’s a recipe for success when Valpak teams up with the Food Network for the Diners, Drive-Ins and Dives Sweepstakes. You’ll have both the Valpak audience and Food Network viewers vying for your attention when you place your offer in the famous Blue Envelope.

Exposure Matters – and you’ll get lots of it from this exciting promotion for this enormously popular show.

• The Diners, Drive-ins and Dives Sweepstakes on the cover of the Blue Envelope will catch the attention of the upscale Valpak
  audience – and we’ll include an official entry form so our
  responsive consumers will be extra motivated to open the envelope.
• Valpak and the sweepstakes will be featured on the Food Network during the promotion.
• Valpak.com® will host a promotional banner to engage consumers
  and encourage them to participate in the sweepstakes.

Contact your Valpak of Austin rep today to get all the details!

Valpak partners with HGTV for Dream Home 2009 Promotion

HGTV is promoting their wildly popular Dream Home Giveaway on the blue envelope. The Dream Home Giveaway is cable televisions largest promotion with massive consumer recognition and appeal.

This year's home is located in the beautiful wine country of Sonoma Valley, California and one lucky viewer or Valpak consumer will walk away with a brand new home!

This partnership will promote the Valpak envelope to HGTV's affluent audience in the following exciting ways:

• Promotional spots encouraging viewers to look for the Valpak envelope will be airing throughout the promotion on HGTV.
• Valpak and the promotion will be featured on HGTV.com. HGTV.com is the nation's leading online home and garden destination that attracts an average of 5.2 million unique visitors per month.
• Valpak envelopes will promote the HGTV Dream Home Giveaway and contain an official entry form for consumers to enter for a chance to win.

Your offer in The Blue Envelope is your invitation to the Valpak upscale audience — and you can expect to get powerful exposure from this wildly popular national promotion.