Food Network partners with Valpak again in Next Food Star promotion

Entice customers with an offer in The Blue Envelope® as The Next Food Network Star returns to promote the savings inside Valpak and an exciting sweepstakes.

Savor powerful, multi-media exposure

• Promotional spots airing on Food Network will prompt 98.1 million households to open The Blue Envelope for scrumptious local savings
• More than 40 million envelopes will feature the promotion and sweepstakes, stirring consumers to look inside
• Emails to our 1 million subscribers (sent 4 times during the promotion) will also remind consumers to look for the envelope for their chance to win
• The promotion will be featured on Valpak.com®, Twitter and Facebook

Valpak, The next Food network star and your business – a smart mix

• The Valpak audience is 36% more likely than the U.S. average to have watched Food Network in the past seven days and 45% more likely to have watched during prime time*
• Food categories comprise four of the top seven most-requested categories in the Valpak envelope,
• and the Valpak audience is 19% more likely than the U.S. average to cook for fun*
• What it means for you: A large, but highly-targeted audience will be exposed to your brand and offer

(Source: Simmons Market Research Bureau, NCS Spring 2009 Wave (April ‘08 – June ‘09)