Variety : 'The Middle' Turns To Coupons for Promo

Shows like "Lost," "Fringe" and "Heroes" may have targeted the Comic-Con contingent to promote their new seasons in the past, but ABC comedy "The Middle" is going right to coupon clippers.

The sitcom's second season is being promoted through Valpak, the direct-mail giant the owned by Cox Media Group's Cox Target Media, which sends out its blue envelopes stuffed with stacks of discounts for local retailers each week to 40 million bargain seekers.

Visit Variety.com for complete article

Promo.com : Valpak Rolls Out AR Codes in Martha Stewart Print Campaign

Direct marketing company Valpak is sponsoring a contest to win a trip to see a taping of The Martha Stewart Show and, in what it says is an industry first, has built an augmented reality code into the instant-win portion of the game.

Visit Promo.com for complete story

Moblie Marketer : Mail giant Valpak takes coupons mobile

Shared mail giant Valpak is makingcoupons and offers available to consumers via mobile in yet another indication of the channel's growing appeal for targeted marketing.

Visit MoblieMarketer.com for complete story

StarTribune.com : Dollars & Sense: Chow down cheap

Open the envelope of coupons from Valpak or go to www.valpak.com. The blue Valpak envelope of coupons I received in last week's mail had three coupons for restaurants in my neighborhood. The site had online-only offers.

Visit startribune.com for complete story

CNN.com : Economic shock gives rise to coupon cutting

Florida-based Valpak, whose signature blue envelopes land in about 45 million homes each year, has seen use of its coupons increase 8 percent since last year for products such as groceries, take-out food, home improvement products and specialty retail.

"Coupons motivate customers when they're looking at different stores that offer the same goods. They're more likely to go with a store that offers coupons," Valpak spokeswoman Marsha Strickhouser said.

Strickhouser said specific figures related to usage is proprietary information and unavailable for release, but said the number represents a significant surge in consumer response in the company's 40-year history.

"People might say coupons are just for tightwads, but people from all kinds of economic backgrounds are more likely to use them," Strickhouser said. "It's good sense to use them."

Visit CNN.com for complete story