Variety : 'The Middle' Turns To Coupons for Promo

Shows like "Lost," "Fringe" and "Heroes" may have targeted the Comic-Con contingent to promote their new seasons in the past, but ABC comedy "The Middle" is going right to coupon clippers.

The sitcom's second season is being promoted through Valpak, the direct-mail giant the owned by Cox Media Group's Cox Target Media, which sends out its blue envelopes stuffed with stacks of discounts for local retailers each week to 40 million bargain seekers.

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