Nearly three-quarters (72%) of adults that open and look through Valpak keep their coupons at least one month or until the expiration date or the next mailing.

The average Valpak household income is 28% higher than the average U.S. household. 69% of Valpak consumers work in white collar professions. Your best customers are Valpak consumers.

75% of Americans say they are most likely to pay attention to “direct mail sent to my home.” 72% of adults have replied to direct mail containing a “buy one, get one free offer.” 63% of adults indicated they have responded to direct mail collateral offering a percentage discount on merchandise.

Valpak® enjoys the highest brand awareness among consumers when compared to other local direct mail competitors. Your best customers know the Valpak envelope.

90% of adults receiving Valpak are aware of it, open it, and browse through the offers inside. You can depend on the direct mail envelope consumers know best to get your advertising message seen. In fact, your message is much more likely to be read in Valpak than with other direct mail companies.

Readership of daily and Sunday newspapers has dropped more than 30% since 1970. Smart business owners want low cost and effective advertising that is more efficient than newspapers but has the same consumer recognition and level of acceptance. Valpak is the solution with zip code penetration and distribution that is comparable to newspapers’ penetration.

In a nationwide survey of U.S. households, 1,529 consumers responded to questions about coupon usage during a recession. Results showed that 67% said they are much more likely, or somewhat more likely, to use coupons during a recession.

Valpak makes direct mail marketing fast and easy. Check out the top ten reasons why Valpak works for businesses like yours.