When it comes to money-saving offers people want to see, consumers have very definite preferences. By comparing consumer survey data with historical sales data, we are able to identify coupon offers that produce the highest success rate.

Find industry specific and universially applicable coupon marketing principles and best practices in these great articles from the Valpak Category Research Center.

Learn the terms that define the coupon marketing industry.

Links to websites offering more resources to help you create or optimize your coupon marketing campaigns.

Coupon advertising and direct marketing whitepapers, research and resources to optimize coupon ad design, coupon campaign strategy and more.