Aging Homes Spur Remodeling Trends

America's inventory of existing homes is getting older, and homeowners are feeling the urge to remodel and renovate. Even with the ups and downs of the economy, growth in spending on residential remodeling and repairs has been remarkably steady.

The average age of a house in North America is 32 years and rising, according to a recent Harvard University study. Residences in constant need of repair have sent remodeling spending soaring to a quartertrillion dollars each year, with no sign of slowing.

"When it comes to remodeling, today's homeowners are requesting only the bestperforming products," said Joyce Richter, communications manager for Jeld-Wen, a leading window and door manufacturer. "[Consumers] want low maintenance materials that will look great, save money and last for many years."

How are homeowners spending their remodeling dollars? Here is an overview of the hottest home remodeling trends on the horizon:

Return of the classics: Fashion comes and goes, but some styles endure. Homeowners want products that will enhance a residence's original character and won't appear dated in a few years. This has led to a revival of classic architectural styles like Victorian, Craftsman, Old World and Colonial.

Low-maintenance living: Retiring baby boomers often plan to remain in their current residences or own second homes. Since most boomers prize an active lifestyle, they don't have much time to spend on home maintenance. They want topquality products - like treated wood windows and doors - that don't require a lot of upkeep and are guaranteed to resist decay.

Better style on a budget: Even homeowners on a budget want to make stylish upgrades, especially given the potential payoffs. Since window and door replacements generally offer above-average returns, Jeld-Wen helps match customers with products, like energy-efficient vinyl windows and fiberglass doors, which offer both long term value and lasting style.

Hard-working rooms: Many are adding little luxuries to hardworking spaces like laundry rooms and garages. Laundry rooms are receiving luxury fittings like ProCore interior doors that reduce noise from washers and dryers. Garages are getting composite doors that are both energy-efficient and make the garage as attractive as the front entry.

Hard-working rooms: Many are adding little luxuries to hardworking spaces like laundry rooms and garages. Laundry rooms are receiving luxury fittings like ProCore interior doors that reduce noise from washers and dryers. Garages are getting composite doors that are both energy-efficient and make the garage as attractive as the front entry.

Valpak, North America's direct mail leader, has over 40 years’ experience creating successful marketing campaigns for home improvement businesses. In addition, Claritas, Inc. reports that Valpak households are projected to spend 18 percent more on appliances and 28 more on home remodeling than the average North American household ensuring your advertisement is reaching a highly qualified audience making it a sound choice to help achieve your business goals.