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Valpak Social Media
Sunday
Apr182010

Purchase Power

Purchase Power uses a Nielsen Claritas database to provide an annual estimate of what consumers spend on various products and services. The database incorporates geography based estimates of potential annual consumer expenditures for a number of household items. Nielsen Claritas derives these figures from the Consumer Expenditure (CE) surveys conducted by the Bureau of Labor Statistics (BLS) and uses the Census of Retail Trade to determine consumer spending at retail store types.