Valpak President Joe Bourdow Elected to International Franchise Association Board of Directors

Joe Bourdow, President of Valpak Direct Marketing, has been elected to serve on the International Franchise Association’s board of directors.  Mr. Bourdow will assume his post during the association’s 48th annual convention, slated Feb. 9-12 in Orlando.

Bourdow, whose career began as a broadcaster and radio station owner, joined Valpak Direct Marketing Systems in 1978 as a sales representative, then became a successful franchisee before joining the franchisor in 1991 and became president in 1996.  Bourdow has been responsible for the sales development of the franchise network, encompassing some 200 offices in the United States and Canada.  He also serves as executive vice president of Cox Target Media, which acquired Valpak in 1991.

Launched nearly 50 years ago to protect, enhance and promote the franchising industry across the globe, the IFA serves a membership of nearly 10,000 franchisees, 1,300 franchisors and 500 suppliers.