Saturday
Mar152008
Forbes.com : Coupon distributor Valpak turns 40

As advertising has become more intrusive, spawning annoying pitches via e-mail, popup ads and flimsy mailbox fliers, Valpak has managed to find ways to stay in consumers' good graces with discounts for everything from oil changes to kitchen cabinets.
'It's interesting in a 40-year-old company to feel like you haven't scratched the surface yet,' CEO Bill Disbrow said.
