Valpak works, but if one of the key elements of your campaign does not fir within the recommendations fueled by our extensive testing and research, your campaign may not deliver the results you've heard Valpak can produce. If you've heard a negative Valpak story, it's likely that one or more of these key elements were askew.

Mailing regularly in Valpak keeps your business top-of-mind with consumers when they’re ready to buy and have money to spend.

Check the research, customers are more likely to redeem your offer in Valpak than in any other co-op mailer.

Find out how far consumers will drive to patronize your kind of business. This will allow you to select Valpak Neighborhood Trade Areas covering homes within the distance where consumers are most likely to respond to your offer.

If you haven't already, it might be time to move more of your advertising budget from the traditional local default, the newspaper. Find out why, investing in response oriented, trackable media like Valpak, where today's consumers are ever increasingly looking for deals from good companies (i.e., "in buy mode"), would be a fruitful strategy.