The Blue Envelope to light up Times Square with holiday savings

The blue envelope of savings, Valpak®, will ring in the holiday shopping season by lighting up Times Square with its signature blue envelope. Via the Times Square ABC SuperSign, America’s famous outdoor electronic billboard, Valpak will flash over the corner of West 44th and Broadway at least nine times a day between December 19, 2005 and January 1, 2006.

Valpak unwraps its holiday advertising campaign to reach the most consumers during the height of the holiday shopping season. The message: advertiser savings are in the blue envelope. Holiday spending will rise this year to $435.3 billion, one-fifth of annual retail industry sales, per the National Retail Federation.

For many advertisers, it marks the most important time of the year, when year-end profit margins end in a rise –or a fall. This holiday season is filled with consumers wary of energy prices, the job market and their dwindling disposable income. Scrooge-like is the consumer’s cautious attitude and necessity for value and savings while shopping.

As more than 1.5 million consumers pass through the Times Square-Crossroads of the World on a daily basis, the Valpak blue envelope and TV spots will remind consumers of the advertisers’ savings to deck their wallets. Be it at restaurants at shopping centers, boutiques at malls, dry cleaners for every party frock, gas stations for the drive to and around town, Valpak is the advertising media that consumers seek out for holiday and year-round savings.

As the backdrop of television telecasts “Good Morning America,” “20/20” and ABC's “Primetime New Year's Rockin' Eve,” the Times Square ABC SuperSign lights up more than a message to New Yorkers but to millions around the country.

More than 45 million blue Valpak envelopes will deliver advertiser messages as consumer savings this holiday season. ‘Tis the season of blue for advertisers vying for consumers’ hard-earned and more-fleeting dollar.