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Valpak News

News from the Austin, Texas area's leading full-service direct mail company.

 

Entries in Valpak National Promotions (6)

Friday
Jun062008

Valpak Partners with HGTV's Design Star for National Promotion

Valpak is partnering with HGTV, the number 1 cable network for home and garden, to promote the new season of Design Star. By advertising in Valpak, your business can benefit by being a part of this special promotion. Valpak will receive national exposure through promotional spots airing daily on HGTV.

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Design Star and the HGTV network are highly favored among upscale female consumers. Think of the added exposure you’ll receive when millions of HGTV viewers look to Valpak and Valpak.com for a chance to win  $5,000  for a room makeover compliments of HGTV.

Make sure you are advertising in The Blue Envelope and on Valpak.com® – and take advantage of incredible exposure that Valpak always delivers.

Friday
Aug102007

Creator of Jeopardy and Wheel of Fortune Introduces New Gameshow, Crosswords, on the Valpak Envelope

This fall, you can get in on the excitement as Merv Griffin, the legendary creator of Jeopardy and Wheel of Fortune – the two most successful game shows ever – introduces his newest game show inspiration, Crosswords, on the Valpak envelope.

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Your business wins when you advertise with Valpak

  • Valpak is the most recognized brand name in direct mail and each month, consumers rely on the blue envelope for savings.
  • Valpak creates even more interest in the envelope by giving recipients the chance to win money, in addition to saving money, as part of the fun with Crosswords.
  • In-show mentions of the Valpak sweepstakes, and inclusion of the blue envelope in television commercials promoting the show, will remind consumers to look for their blue envelope.
  • Consumers interact with product for a chance to win the $5,000 sweepstakes.
Advertising with Valpak is your best answer!
Thursday
Mar152007

Valpak® Delivers the Adventure of a Lifetime

Promotes Disney’s New Family Film on Over 44 million Valpak Envelopes

Get ready for the ultimate time-travel voyage when the Valpak blue envelope featuring Disney’s new animated adventure, Meet the Robinsons, appears this spring in mailboxes nationwide. In addition, Valpak will run a national advertising campaign highlighting the on-envelope movie-themed sweepstakes, which is scheduled to air on ABC, CNBC, the Food Network, Lifetime, Turner and TNT throughout the month of March.

To add even more excitement surrounding the release of this animated feature, lucky consumers will find vouchers for FREE movie tickets inside random Valpak envelopes and will have a chance to win a dream vacation to the Disneyland® Resort in Anaheim, California.

Two grand prize winners will receive a 4-day/3-night trip to Los Angeles, round-trip airfare, hotel accommodations, admission to the Disneyland® Resort and a “personal appointment” with Meet the Robinsons movie characters. Consumers can enter to win by filling out the entry form in their envelope, visiting www.Valpak.com or by calling 1-800-883-1274.

The Valpak envelope and television campaigns will encourage consumers to look for their Meet the Robinsons-themed envelope during the month of March to see if they are a winner and provide instructions on how to enter the dream vacation sweepstakes.

This is the third time in the past year Valpak has promoted a Disney theatrical release. The previous celebrated titles were The Santa Clause 3: The Escape Clause and Pirates of the Caribbean: Dead Man’s Chest.

Monday
Jan152007

February Valpak Envelope Features $100,000 Giveaway Sponsored by Liberty Tax Service.

cycle2_sample_env.jpgValpak brings excitement to the envelope monthly and 2007 is going to be an incredible year! Liberty Tax Service is adding excitement to tax season with a $45,000 Grand Prize Sweepstakes and creating thousands more happy Valpak consumers with the $25 "Instant Refund" checks in the blue envelopes. The $100,000 giveaway will get everyone's attention - and add value to your business' Valpak offers!

Big sweepstakes, instant win opportunities, new promotional partners are all events that distinguish us from our competitors and get more response for our advertisers' offers.  This exciting sweepstakes will influence consumers to open the Valpak envelope and look through the offers.

Your business can benefit from the excitement this February with Valpak and the $100,000 Tax Giveaway Promotion! 

Call David Flash with Valpak of Austin at 512-532-6259 to start growing your business with highly effective advertising in the Valpak envelope.

Friday
Dec152006

Valpak and CBS Team Up for National Cold Case Promotion in January

cbs_cold_case2.jpgValpak and CBS have joined forces again to create an on-envelope event that puts your offers in the spotlight. CBS, the top-rated broadcast TV network with over 115 million viewers, returns to the envelope in January to feature one of its popular primetime shows. This National Promotion will be featured in TV commercials in your market during top-rated CBS shows. The familiar faces of CBS stars on the envelope will bring the promotion to life and draw consumers' attention to the offers inside!

When businesses put their offers in this Valpak envelope, they become a part of this major media promotional event! When people see CBS on the blue envelope, they connect this top-rated network with Valpak, increasing the awareness of the envelope, the promotion, and your offers.

Events like this one distinguish the Valpak envelope from its competitors and get more response for Valpak advertisers.  Put your business in the spotlight this January with Valpak and this CBS promotion!  Call David Flash with Valpak of Austin at 512-532-6259.

Tuesday
Nov012005

The Blue Envelope to light up Times Square with holiday savings

times-square-valpak.jpgThe blue envelope of savings, Valpak®, will ring in the holiday shopping season by lighting up Times Square with its signature blue envelope. Via the Times Square ABC SuperSign, America’s famous outdoor electronic billboard, Valpak will flash over the corner of West 44th and Broadway at least nine times a day between December 19, 2005 and January 1, 2006.

Valpak unwraps its holiday advertising campaign to reach the most consumers during the height of the holiday shopping season. The message: advertiser savings are in the blue envelope. Holiday spending will rise this year to $435.3 billion, one-fifth of annual retail industry sales, per the National Retail Federation.

For many advertisers, it marks the most important time of the year, when year-end profit margins end in a rise –or a fall. This holiday season is filled with consumers wary of energy prices, the job market and their dwindling disposable income. Scrooge-like is the consumer’s cautious attitude and necessity for value and savings while shopping.

As more than 1.5 million consumers pass through the Times Square-Crossroads of the World on a daily basis, the Valpak blue envelope and TV spots will remind consumers of the advertisers’ savings to deck their wallets. Be it at restaurants at shopping centers, boutiques at malls, dry cleaners for every party frock, gas stations for the drive to and around town, Valpak is the advertising media that consumers seek out for holiday and year-round savings.

As the backdrop of television telecasts “Good Morning America,” “20/20” and ABC's “Primetime New Year's Rockin' Eve,” the Times Square ABC SuperSign lights up more than a message to New Yorkers but to millions around the country.

More than 45 million blue Valpak envelopes will deliver advertiser messages as consumer savings this holiday season. ‘Tis the season of blue for advertisers vying for consumers’ hard-earned and more-fleeting dollar.