Valpak® Delivers the Adventure of a Lifetime
Thursday, March 15, 2007 at 02:56AM Promotes Disney’s New Family Film on Over 44 million Valpak Envelopes
Get ready for the ultimate time-travel voyage when the Valpak blue envelope featuring Disney’s new animated adventure, Meet the Robinsons, appears this spring in mailboxes nationwide. In addition, Valpak will run a national advertising campaign highlighting the on-envelope movie-themed sweepstakes, which is scheduled to air on ABC, CNBC, the Food Network, Lifetime, Turner and TNT throughout the month of March.
To add even more excitement surrounding the release of this animated feature, lucky consumers will find vouchers for FREE movie tickets inside random Valpak envelopes and will have a chance to win a dream vacation to the Disneyland® Resort in Anaheim, California.
Two grand prize winners will receive a 4-day/3-night trip to Los Angeles, round-trip airfare, hotel accommodations, admission to the Disneyland® Resort and a “personal appointment” with Meet the Robinsons movie characters. Consumers can enter to win by filling out the entry form in their envelope, visiting www.Valpak.com or by calling 1-800-883-1274.
The Valpak envelope and television campaigns will encourage consumers to look for their Meet the Robinsons-themed envelope during the month of March to see if they are a winner and provide instructions on how to enter the dream vacation sweepstakes.
This is the third time in the past year Valpak has promoted a Disney theatrical release. The previous celebrated titles were The Santa Clause 3: The Escape Clause and Pirates of the Caribbean: Dead Man’s Chest.