Valpak blue envelope featured on Martha Stewart show and blog
Martha Stewart and Valpak have joined forces for the to promote the "Martha's Cooking School Sweepstakes."
Some of the great prizes are: a trip to New York City to see "The Martha Stewart Show" and attend the first day of our Cooking School series, a $250 gift card from Macy's, a complete collection of cookware and cooks' tools from the Martha Stewart Collection at Macy's and Martha's newest book, "Martha Stewart's Cooking School."
In addition to promoting the entry form in the Valpak envelope on her show, she is promoting the sweepatakes and the blue envelope in her popular blog:
Recently, on my TV show, I introduced the "Martha's Cooking School Sweepstakes," which you can enter at marthastewart.com/cookingschool. Valpak is helping to spread the word about this sweepstakes by mailing 43 million blue Valpak envelopes all across the country. Spin the Wheel of Good Things! You can win instantly! Too bad they're not allowing me to play –- I love a good sweepstakes!
The sweepstakes promotion with Martha Stewart is a win for Valpak advertisers. Valpak households are 20% more likely to watch The Martha Stewart Show than the average U.S. household according to Simmons Market Research. That's why we know the Valpak audience will be watching Martha - making our product relevant to our consumers.